Fleet In Being » business strategy http://www.fleetinbeing.com Web design, web development, and graphic design in the San Francisco Bay Area. Wed, 24 Nov 2010 02:49:40 +0000 en hourly 1 Seed Revolver: Quality Mail-Order Seeds http://www.fleetinbeing.com/seed-revolver-quality-mail-order-seeds/ http://www.fleetinbeing.com/seed-revolver-quality-mail-order-seeds/#comments Wed, 24 Nov 2010 02:20:19 +0000 admin http://www.fleetinbeing.com/?p=177 Seed Revolver is a San Francisco-based independent business specializing in mail-order seeds. It was started by Nina Carapetyan and Nicholas Eymann in early 2010. Seed Revolver’s collection includes seeds for succulents, cacti, trees and flowers.

]]> http://www.fleetinbeing.com/seed-revolver-quality-mail-order-seeds/feed/ 0 lots of tea, pronto http://www.fleetinbeing.com/lots-of-tea-pronto/ http://www.fleetinbeing.com/lots-of-tea-pronto/#comments Wed, 03 Mar 2010 06:18:14 +0000 admin http://www.fleetinbeing.com/?p=119 Haymen saw a great opportunity to sell teas at wholesale prices to retailers and restaurants and we were very excited to make it immediately available to him.  We delivered a straightforward, beautiful site powered by OpenCart in about three weeks.

]]> http://www.fleetinbeing.com/lots-of-tea-pronto/feed/ 1 fresh tea, fresh news http://www.fleetinbeing.com/the-rinse/ http://www.fleetinbeing.com/the-rinse/#comments Sun, 14 Feb 2010 06:49:28 +0000 admin http://www.fleetinbeing.com/?p=12 The Rinse is  simple newspaper-style blog on loose leaf tea.  Content is managed by super taster and tea connoisseur, Daniel Overstreet.  The mission of The Rinse is to educate consumers on the increasingly popular loose leaf tea industry, connect with other tea bloggers, and comment on tea shops around the world.

The front page and sidebars aggregate excerpts from other popular tea blogs.  The goal here was to make the task of maintaining a blog less burdensome by providing rewarding content to the writers, as well as the site’s readers.

]]> http://www.fleetinbeing.com/the-rinse/feed/ 1 Aroma Tea Shop 1 http://www.fleetinbeing.com/aroma-tea-shop-1/ http://www.fleetinbeing.com/aroma-tea-shop-1/#comments Sun, 14 Feb 2010 06:31:31 +0000 admin http://www.fleetinbeing.com/?p=8 A quick-and-dirty overhaul of an aging CubeCart 3 site.  This minor redesign involved fixing javascript errors, straightening out broken payment gateways, and improving the usability of the shopping cart and category views.

This iteration includes Mary’s new logo for the business.  A plump gaiwan and whisp of steam replace the “o” in “aroma”.  A gaiwan is a lid, bowl and saucer used for steeping loose leaf tea.  The shape allows plenty of room for leaves to expand, making it ideal for the high quality teas Aroma sells.

Google Analytics was also installed at the time to track general user behavior to inform our overhaul of Aroma’s online presence.

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