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	<title>Fleet In Being &#187; logo and branding</title>
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	<link>http://www.fleetinbeing.com</link>
	<description>Web design, web development, and graphic design in the San Francisco Bay Area.</description>
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		<title>WordPress</title>
		<link>http://www.fleetinbeing.com/wordpress/</link>
		<comments>http://www.fleetinbeing.com/wordpress/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 02:43:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[front end development]]></category>
		<category><![CDATA[logo and branding]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[user interface design]]></category>

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		<description><![CDATA[Built in WordPress, this blog was made for www.SeedRevolver.com to serve as a database of knowledge not contained within the main site. It also provides increased traffic to the main site.]]></description>
			<content:encoded><![CDATA[<p>Built in WordPress, this blog was made for www.SeedRevolver.com to  serve as a database of knowledge not contained within the main site. It  also provides increased traffic to the main site.</p>
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		<slash:comments>2</slash:comments>
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		<title>Seed Revolver: Quality Mail-Order Seeds</title>
		<link>http://www.fleetinbeing.com/seed-revolver-quality-mail-order-seeds/</link>
		<comments>http://www.fleetinbeing.com/seed-revolver-quality-mail-order-seeds/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 02:20:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[business strategy]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[front end development]]></category>
		<category><![CDATA[internal experiments]]></category>
		<category><![CDATA[logo and branding]]></category>
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		<description><![CDATA[Seed Revolver is a San Francisco-based independent business specializing in mail-order seeds. It was started by Nina Carapetyan and Nicholas Eymann in early 2010. Seed Revolver&#8217;s collection includes seeds for succulents, cacti, trees and flowers.]]></description>
			<content:encoded><![CDATA[<p>Seed Revolver is a San Francisco-based independent business  specializing in mail-order seeds. It was started by Nina Carapetyan and  Nicholas Eymann in early 2010. Seed Revolver&#8217;s collection includes seeds for  succulents, cacti, trees and flowers.</p>
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		<title>Aroma Tea Shop 1</title>
		<link>http://www.fleetinbeing.com/aroma-tea-shop-1/</link>
		<comments>http://www.fleetinbeing.com/aroma-tea-shop-1/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 06:31:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[business strategy]]></category>
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		<category><![CDATA[logo]]></category>
		<category><![CDATA[tea]]></category>

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		<description><![CDATA[A quick-and-dirty overhaul of an aging CubeCart 3 site.  This minor redesign involved fixing javascript errors, straightening out broken payment gateways, and improving the usability of the shopping cart and category views. This iteration includes Mary&#8217;s new logo for the business.  A plump gaiwan and whisp of steam replace the &#8220;o&#8221; in &#8220;aroma&#8221;.  A gaiwan [...]]]></description>
			<content:encoded><![CDATA[<p>A quick-and-dirty overhaul of an aging CubeCart 3 site.  This minor redesign involved fixing javascript errors, straightening out broken payment gateways, and improving the usability of the shopping cart and category views.</p>
<p>This iteration includes Mary&#8217;s new logo for the business.  A plump gaiwan and whisp of steam replace the &#8220;o&#8221; in &#8220;aroma&#8221;.  A gaiwan is a lid, bowl and saucer used for steeping loose leaf tea.  The shape allows plenty of room for leaves to expand, making it ideal for the high quality teas Aroma sells.</p>
<p>Google Analytics was also installed at the time to track general user behavior to inform our overhaul of Aroma&#8217;s online presence.</p>
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